AI video for tech, software and games.
For software, video has to make the product clear in a few seconds: the problem, the screen, the result. Ryze AI Studios produces animated demos, explainer videos, lead-generation videos and game trailers from your real interfaces. The studio first did it for the software of the Ryze ecosystem, visible in its showreel.
Why does software need a video?
Software is abstract. A page that explains it in words asks the visitor for effort. A video shows the gesture: you click, the result appears. Three constraints make these videos hard to produce in-house.
- The product changes. Every interface update can make a video obsolete.
- Audiences differ. A B2B buyer on LinkedIn, a user in an app store and a gamer on YouTube do not expect the same thing.
- Screens multiply. A desktop version for the website, a mobile version for social media, a long version for trade fairs.
Which video formats for a SaaS product, an app or a game?
| Format | What it is for | Proposed length and framing |
|---|---|---|
| Animated product demo | Home page, trade fair, advertising | 10 to 30 s, in 16:9 and 9:16 |
| Explainer video | Explain a service or a user journey in a few steps | Length set in the quote |
| Lead generation video | Drive form fills or demo requests | Short, with a final call to action |
| Product motion design | Announce a feature on LinkedIn or in a newsletter | Short shots, in 16:9, 1:1 or 9:16 |
| Game trailer | Cinematic, boss intro, announcement | Cinema format, with vertical variations |
For an app, the App Store video preview follows its own rules (see below). For everything else, exact lengths are set in the quote.
What video ideas suit a software product?
- Business software. The sample brief shown on the home page: quoting software for tradespeople. The problem (three hours of quotes every evening), the demo (the quote ready in forty seconds), a clear and fast tone, the real screen animated.
- Consumer tool. The three-step journey, with no installation, explained in one shot.
- B2B SaaS. A short LinkedIn series: each episode starts from a customer problem and ends on the screen that solves it.
- Video game. A boss intro, the trailer of the worlds, a vertical reel climbing from one setting to the next.
- Marketplace. A demo that frames the request before the quote and leads to the form.
What has the studio already produced for tech?
The showreel contains six animated demos of websites from the Ryze ecosystem, in desktop and mobile versions: Ryze Systems (software publisher), Ryze ProBat (business software for heating engineers), Ryze Habitat (heating and air-conditioning marketplace), Ryze Shift (career-change tool), Ryze Worlds (gamified community) and Katia Ryze (website of an AI character). It also contains the Ryze Worlds trailer and boss intros: a biomechanical serpent in Tokyo 2077, an ice golem on Everest. These are products of the Ryze ecosystem, not external clients.
Where does AI stop in a software demo?
The interface must remain yours. The studio starts from screen captures or recordings of your product. AI is used for everything around it: the set, the staging, transitions, a presenter character, a cinematic.
The stores require it too.
- App Store. Apple allows up to three previews per language, each up to 30 seconds long. They must show only content from within the app itself, with no one filmed using the device. Transitions must not imply functionality the app lacks, and a game should show more gameplay than cutscenes.
- Steam. Valve reminds developers that, under the Steam Distribution Agreement, the game must be consistent with its marketing materials. An AI cinematic trailer belongs on your website, YouTube and social media, presented as such.
In Switzerland, the general rule is the same for every industry: giving inaccurate or misleading information about one’s services is unfair (UCA, art. 3 para. 1 let. b). A feature that is shown must exist.
How does the studio produce an animated demo?
- The brief. The customer’s problem, the promise, the audience, the channels.
- Your screens. Screen captures, approved mock-ups, demo data with no real customer data.
- The script and the storyboard. You approve them before anything is rendered.
- Editing. Animation, sound, subtitles in French, English or German, desktop and mobile versions.
What does the studio not do for a software publisher?
- Show a feature that does not exist without clearly presenting it as upcoming.
- Display client logos or testimonials without their consent.
- Use your users’ real data on screen.
- Promise sign-ups, leads or downloads.
Frequently asked questions
Can you make a SaaS demo with AI without cheating on the product?
Yes. The interface comes from your screen captures or recordings; AI produces the staging around it: set, transitions, a presenter character, cinematics. You approve the script and the storyboard before anything is rendered.
Is an AI game trailer accepted on the stores?
Not as an App Store preview: Apple requires previews to show only content from within the app. On Steam, the game must be consistent with its marketing materials. An AI cinematic trailer is better published on your website, YouTube and social media, presented as a cinematic.
What happens when the interface changes?
A demo shows a given version of the product. Updates are planned in the quote: number of versions, variations, languages. Mention from the start if an interface redesign is planned.
Can the studio deliver in German and English?
Yes. Voice-overs and subtitles in French, English and German are an option on every offer. List the languages you need in your request so they are included in the quote.
How much does a software demo video cost?
Every project is quoted individually: the site publishes no price list. The amount depends on the length, the number of versions, the formats and the languages. The pricing page details these factors.
Read next
Sources
- Showreel, case studies, sample briefs, offers and method of Ryze AI Studios, accessed on 30 October 2026.
- Apple Developer, “Show more with app previews”: developer.apple.com.
- Steamworks, Content Survey documentation, section on AI-generated content: partner.steamgames.com.
- Swiss Federal Act against Unfair Competition (UCA, SR 241), art. 3 para. 1 let. b: fedlex.admin.ch.
Last updated: 30 October 2026